Last week was an incredibly busy one for BCLC responsible gambling team. First, on Monday morning the Massachusetts Gaming Commission announced its intention to launch BCLC’s well-recognized GameSense responsible gambling brand in new casinos planned for that State. This comes several months after the Commission adopted a new responsible gambling framework intended to inform plans for implementing a variety of RG measures into the new casinos.
“In advance of introducing casinos in the state, the Massachusetts Gaming Commission sought to identify the world’s most promising and advanced responsible gaming practices,” said Mark VanderLinden, Director of Research and Responsible Gaming, at MassGaming. “Given the success of BCLC’s GameSense strategy, it was clear to the Commission that adopting this innovative brand will greatly enhance our overall efforts to promote responsible gaming and effectively communicate with our citizens.”